Liverpool broke US TV records by beating Manchester United and FSG’s strategy worked well.

Last Saturday’s match between Liverpool and Arsenal was one of the most anticipated games of the Premier League season so far. The title race under the floodlights at Anfield on the final weekend before Christmas was a spectacle that captured the imagination.

The two teams went into matchday as the top two teams in the table, with the Gunners a point ahead of the two Reds. Arsenal threatened to take the lead with Gabriel’s goal in the 5th minute of the first half, but Mohamed Salah scored a superb goal in the 30th minute of the second half and Liverpool came closest in the second half when Trent Alexander-Arnold hit the bar , but both teams failed to score. Victor.

. Arsenal manager Mikel Arteta called it a “fantastic” performance of football and “one of the most intense performances” he has seen at Anfield in 20 years as an English footballer and manager. This was a real surprise for the 1.96 million viewers in the US who watched the game on NBC Sports, Peacock or NBC Sports Digital Sports. This is a new record for US viewers for a Premier League game, reports James Nalton of X (formerly Twitter).

The award previously belonged to another Arsenal performance, this time at home to Manchester United in January, which attracted a crowd of 1.92 million. Arteta’s men prevailed 3-2 thanks to Eddie Nketiah’s late goal. Looking at the other five, a few things stand out.

First, Liverpool’s goalless draw with Manchester United 6 days before the game against Arsenal ranks third with 1m77m.This reflects the club’s popularity in the United States, which has been a cornerstone of Boston-based owner FSG’s business strategy. In 2016 and 2019, Jurgen Klopp decided to take the team across the Atlantic for pre-season tours, a move that appears to have had long-term effects.

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