Love her or hate her, pop star Taylor Swift has become the biggest story in the NFL this season as her relationship with Kansas City Chiefs tight end Travis Kelce continues to capture America’s hearts.
Swift, now the most famous woman in the world, has made countless appearances at Chiefs games to support her new boyfriend and has been the center of attention every time. According to Front Office Sports, the music sensation has generated more than $330 million in brand value for the NFL and the Chiefs, further expanding his influence.
When New England Patriots owner Robert Kraft was asked about the influence of Swift, who won Best Pop Vocal Album and Midnight Album of the Year at Sunday night’s Grammy Awards, he explained what prompted Swift to attend on this season’s competition and her personal comments. brand. “I think she was smart because she got a lot of the young female fans that we wanted, but she was also able to attract male fans with her music,” Kraft told CNN.
“I think it’s about the quality and the parity of the product and what the NFL offers. “Our ratings this year were the highest they’ve been in seven or eight years. Watching the playoffs, it was amazing.”Kraft said he doesn’t think the NFL’s rise is solely due to Swift playing just one of 16 games over the weekend.
But the “quick effect” was evident in the playoffs, with the Chiefs’ last two games averaging more than 50 million viewers, setting records for each run. Music and sports have intersected in a rare way earlier this season, and with Swift on full display at Super Bowl LVIII on Sunday, Kraft is hoping the combination will lead to another record attendance.”The great thing about music and the NFL is about what sports is about.
There are so many challenges and issues in the world today and everyone has work and family issues. This is an escape,” Kraft said. “We’re creating something that brings everything together: community, music, sports. I’m thinking of the Super Bowl in Las Vegas with two great teams, what I call ‘four-quarter teams’. This will be very exciting and beneficial for America…
