Paige Spiranac has officially stepped into a new era of her career, and this time, she isn’t just in front of the camera — she’s helping shape an entire league from behind the scenes. The Grass League, a fast-growing par-3 golf series that aims to modernize the sport with entertainment-driven events, has brought Spiranac on in a content-production and executive-style role. And the move is already turning heads across the golf world.
Known globally for her social-media presence, fearless personality, and ability to connect with millions of fans, Spiranac brings the one thing The Grass League craves most: mainstream attention. Her influence stretches beyond traditional golf audiences, making her the perfect bridge as the league aims to introduce a younger, more digital-savvy generation to the sport.
For Spiranac, the role signals a shift in career direction — from being the face of viral golf content to becoming a key decision-maker behind it. She’ll be involved in creative development, media strategy, and the storytelling that The Grass League hopes will set it apart from conventional tours. It’s a move that reflects her evolution as a brand and as a leader in the golf media landscape.
And for The Grass League, landing Spiranac is nothing short of a power play. Her arrival adds star power, credibility, and a wave of anticipation for what’s next. With her creative instincts and unmatched online reach, the league is betting on a future where golf feels fresh, fun, and fearlessly different.
As the project gains momentum, one thing is clear: this partnership isn’t just about content. It’s about transforming the culture around golf — and Spiranac is stepping into the role with the confidence and energy that only she can bring.
